Onlyness Statement Workshop

Service Description

"Onlyness" is the most important factor to consider when determining a brand's strategic position. In a competitive market with many choices, it's crucial for brands to establish strong positioning that makes them stand out. By evaluating new business decisions based on their "onlyness statement," brands can easily determine if those decisions align with the overall brand focus, purpose, and image. A strong “onlyness statement” is vital for distinguishing a brand from competitors. It forms the core of a business and can’t be advertised. "I did a workshop with Wil and thought it was incredibly helpful in figuring out my company's brand strategy. Wil does much more than mediate/guide you through the workshop; he contributes qualitatively, genuinely, and productively to the process throughout, making a train of thought that is otherwise very nebulous more concrete and reified." - Emmett Chen-Ran | Founder @ Freck.app